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AI -  chatbot. Artificial Intelligence  concept

Artificial intelligence is fundamentally altering professional workflows. Common tasks such as generating notes, creating meeting summaries, and recording calls are now standard features within platforms like Zoom, Google Meet, and Microsoft Teams. Concurrently, both Apple and Android have integrated manual call recording capabilities into their mobile operating systems.While these advancements offer convenience, they introduce significant challenges for professionals handling sensitive client data. The principles of privacy, consent, and confidentiality must remain the top priority.This blog provides the necessary information to help you stay aware and safeguard your clients' information.The Importance of Confidentiality AI-powered notetakers and call recording tools are marketed as productivity enhancers, but they can introduce unforeseen risks when used in client conversations.<figure id="figure-wjvxld5f1amgtlo8tg"><img id="wjvxld5f1amgtlo8tg" src="https://media.gettyimages.com/id/2202106050/photo/cybersecurity-concept-lock-icon-and-password-input-woman-using-laptop-with-shield-icon.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=p9D9nc8heRp0TidyukOuNKRECW2_NjRy1hDYUutlQ_A=" alt="Cybersecurity concept. Lock icon and password input. Woman using laptop with shield icon representing cyber security, online security measures, password protection, data privacy, scam, Internet fraud," title="Cybersecurity concept. Lock icon and password input. Woman using laptop with shield icon representing cyber security, online security measures, password protection, data privacy, scam, Internet fraud," class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2202106050/photo/cybersecurity-concept-lock-icon-and-password-input-woman-using-laptop-with-shield-icon.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=p9D9nc8heRp0TidyukOuNKRECW2_NjRy1hDYUutlQ_A=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>For professionals like hypnotherapists, confidentiality is not just a guideline; it is the bedrock of client trust and, in some instances, is essential for their safety.The primary concerns include:<ul><li>Third-Party Data Storage: Conversations might be transferred to external servers, placing them beyond your direct management.</li><li>Automatic Activation: AI or recording functions could be enabled by default, operating without your immediate knowledge.</li><li>Compromised Trust: The appearance of unexpected recording prompts can cause client distress and potentially jeopardize their well-being. Fortunately, by configuring the correct settings, you can maintain control and assure clients that their privacy is being upheld.</li></ul>AI Notetaking AI notetakers function as digital assistants that monitor conversations to produce transcripts, summaries, or key action items.Popular examples include:<ul><li>Zoom AI Companion</li><li>Google Meet with Gemini</li><li>Microsoft Teams Intelligent Recap</li><li>Third-party services like Otter.ai, Fireflies, or Fathom These applications save time but typically depend on cloud storage, meaning your conversations are uploaded to external servers—a significant concern when dealing with confidential matters.</li></ul>Zoom AI Companion Zoom's AI Companion can create automated meeting summaries and follow-up tasks.How to disable it:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Navigate to your Zoom settings.</li><li>Select "AI Companion." </li><li>Turn off "Meeting Summary" and "Smart Recording."</li><li>Confirm your settings are correct before starting any session. Best Practice: For all confidential client meetings, deactivate every AI feature and use Zoom solely for standard audio and video communication.</li></ul>Google Meet with Gemini Google is embedding its Gemini AI into Workspace applications, including Meet, to provide suggested notes and action items.What to do:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Examine your Google settings to see if Gemini features are enabled.</li><li>Disable any automated note-taking functions.</li><li>Clearly communicate to clients that no AI tools are being used. &nbsp;</li></ul>Microsoft Teams Intelligent Recap Teams now offers Intelligent Recap, a feature that provides transcripts, highlights, and AI-suggested tasks.What to check:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>In "Meeting Options," ensure that "Transcription" and "Intelligent Recap" are disabled. If your organization uses Microsoft 365, have your administrator verify the global AI settings. Note: Teams provides a clear on-screen notification when transcription is active, but it is always wise to double-check.</li></ul><figure id="figure-k6ltjymkvmgtlptxb"><img id="k6ltjymkvmgtlptxb" src="https://media.gettyimages.com/id/2202359121/photo/businessman-hand-holding-smartphone-with-security-key-lock-icon-on-the-device-screen-privacy.jpg?b=1&s=2048x2048&w=0&k=20&c=Iq9C6_Nxu0c7bgsaJO3YB72MhzsQm5EeBbNaBL0s2bA=" alt="Businessman hand holding smartphone with security key lock icon on the device screen. Privacy protection, internet and mobile security concept" title="Businessman hand holding smartphone with security key lock icon on the device screen. Privacy protection, internet and mobile security concept" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>Call Recording In addition to AI assistants, smartphones now frequently include built-in recording functions. Although intended to foster transparency, these features can pose confidentiality risks if not properly managed.iPhone Call Recording (iOS 18.1+) Apple's call recording feature is manual, meaning you or your client must deliberately press the "Record" button during a call.How it works:An audio prompt announces, “This call is being recorded.” A distinct beep sounds to confirm the recording has begun. All participants on the call are notified. How to disable it completely:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Go to Settings &gt; Apps &gt; Phone &gt; Call Recording.</li><li>Toggle the feature to "Off."</li><li>When disabled, the record button is removed from the call interface, and you will no longer receive prompts or beeps. It is advisable to ask clients to check this setting before sensitive discussions.</li></ul>Android Call Recording Many Android phones also offer native call recording. The feature's availability may differ by manufacturer and region, but it generally requires manual activation and notifies all parties.How to manage it:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Open your "Phone" app.</li><li>Go to Settings &gt; Call Recording.</li><li>Deactivate options like “Record calls automatically” or “Always record.” Because Android settings vary, it is prudent to confirm with clients that recording features are turned off before confidential sessions.</li></ul>How to Safeguard Client Confidentiality Deactivate AI Features: Do not use them unless you have secured explicit client consent. Practice Transparency: Always inform clients if any recording or AI tool is active. Update Your Agreements: Amend contracts to outline your policy on AI and recording. Stay Current: Regularly review platform settings, as technology companies frequently introduce new features.AI notetakers and call recorders can be valuable in general business operations. However, for sensitive client discussions, the most secure approach is nearly always to disable them.By remaining informed, managing your settings, and being transparent, you can protect confidentiality, preserve trust, and ensure your practice adheres to professional standards.If you are a hypnotherapist and concerened that you or your practice could breach confidentiality through the use of AI even if unintentionally, please contact your professional association or book a chat with your hypnotherapy supervisor.&nbsp;

AI, Confidentiality and the Modern Hypnotherapist

It truly beggars belief how often I see fellow hypnotherapists treat the end of a session as a mere formality. They invest immense skill and focus into a superb induction, navigate the client’s inner world with therapeutic precision, and then, right at the climax, they throw it all away with a perfunctory, “And in your own time, you’ll be wide awake.”<figure id="figure-hby9wfeqjqmfy4ar15"><img id="hby9wfeqjqmfy4ar15" src="https://cdn.durable.co/blocks/1bjIi9oh3amulTw3YsB7C1o3PdJxBMI3oJypysyaNAeHAcohhYwQ6qFnrREnZVf2.png" alt="Why Your Trance Emergence is More Than Just an Afterthought" title="Why Your Trance Emergence is More Than Just an Afterthought" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bjIi9oh3amulTw3YsB7C1o3PdJxBMI3oJypysyaNAeHAcohhYwQ6qFnrREnZVf2.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Honestly, it’s like having a bespoke suit tailored for you on Savile Row, only to have it shoved into a crumpled carrier bag at the end. The presentation, the final flourish, is every bit as crucial as the craftsmanship that came before. The emergence from trance is not simply about waking a client up; it is the critical moment where all the therapeutic work is consolidated, sealed, and made ready for the client to carry into their everyday life. How you bring someone back to full awareness dictates how the changes will stick.Think about it logically. A clumsy, rushed emergence can leave a client feeling groggy, disoriented, or even with a touch of headache. They might feel as though they’ve been rudely jolted from a comfortable state, which can subtly undermine the rapport and positive feelings you’ve spent the last hour building.Conversely, a skilful, purposeful emergence acts as the final, powerful suggestion. It’s the bridge from the subconscious realm of change to the conscious world of action. I once worked with a barrister who was utterly petrified of an upcoming high-profile case. The work we did in trance was about building an inner state of unshakeable conviction. Had I ended with a limp, “open your eyes,” he would have walked out feeling relaxed, but perhaps nothing more.Instead, I structured the emergence entirely around the goal. Something along the lines of, “And as I begin to count you back to full awareness, each number will bring with it a growing sense of clarity and purpose. One, feeling that focus sharpening. Two, your voice feeling strong and steady in your mind…,” and so on. He didn't just wake up; he emerged into the state we had been cultivating. He later told me that feeling was the anchor he used right before he stood up in court.The emergence is your opportunity to frame the entire experience. It’s the exclamation mark at the end of a powerful therapeutic statement. You end weakly, the client leaves with a vague memory of a pleasant relaxation. You end with strength and intention, and they leave transformed.To that end, I want to share some frameworks for emergence that I use regularly in my practice and teach in my training programmes. These are not rigid scripts, but rather templates to be adapted to your client and the specific work you are doing. Notice how each one is an active part of the therapy itself.<figure id="figure-nftd6hyq5cmfy4e2yg"><img id="nftd6hyq5cmfy4e2yg" src="https://cdn.durable.co/blocks/22gQBy0aL8BpiEbKpNZydkAiEsC20Ao7v1PE0bexypQggjOrRjvAz9kHGHTmMNXz.png" alt="Five Therapeutic Hypnosis Emergence Frameworks" title="Five Therapeutic Hypnosis Emergence Frameworks" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/22gQBy0aL8BpiEbKpNZydkAiEsC20Ao7v1PE0bexypQggjOrRjvAz9kHGHTmMNXz.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>&nbsp;Five Therapeutic Hypnosis Emergence Frameworks with a Suggestion that Eyes Open on 8.&nbsp; &nbsp; These replace the generic "in your own time, wide awake" with purpose-driven language that consolidates the session's work.1. The Integration Emergence (For lasting change)“In a moment, I am going to count from one to ten. Before I do, simply allow your mind a moment to integrate everything we have achieved today, letting it settle into the very core of your being. From this day forward, every time you take a deep, relaxing breath, you'll find this sense of calm and certainty returning to you instantly. 1… 2… 3… beginning to return, feeling calm and peaceful. 4… 5… feeling a wonderful sense of clarity and alignment. 6… 7… every part of you accepting this new, positive way of being as your permanent reality. 8… Eyes open, feeling wonderfully clear and refreshed. 9… 10… fully present and aware, wide awake and feeling absolutely brilliant.”2. The Vitality Emergence (For motivation, low mood, and fatigue)“I want you to imagine a deep reservoir of energy inside you, and with every number I count from one to ten, you’ll feel that reservoir filling with pure, clean vitality. And each morning this week, as soon as your feet touch the floor, you'll feel a surge of this positive energy, setting a wonderful tone for your entire day. 1… 2… 3… that energy beginning to stir and flow through your body. 4… 5… feeling brighter, lighter, and more optimistic with each number. 6… 7… that feeling growing, bringing with it a renewed sense of purpose and zest for life. 8… Eyes open, feeling wonderfully alive and energised. 9… 10… fully present and aware, wide awake and ready for anything.”3. The Freedom Emergence (For habits and letting go)“Before you return to full awareness, take a moment to acknowledge the old pattern you are leaving behind. Thank it, and give it permission to fade away. You are stepping forward, unburdened. Should you ever encounter an old trigger, you'll simply feel a sense of calm detachment, easily and automatically choosing your new, healthier path. 1… 2… 3… feeling lighter with every breath as you begin to return. 4… 5… a profound sense of release spreading through you. 6… 7… stepping forward into your future, free, capable, and in complete control. 8… Eyes open, feeling wonderfully free and clear-headed. 9… 10… fully present and aware, wide awake and proud of your decision.”4. The Composure Emergence (For anxiety and confidence)“Your subconscious mind has now established a deep and lasting sense of inner calm. This composure belongs to you. In any future situation where you need to feel this way, simply touching your thumb and forefinger together will instantly bring back this powerful feeling of centred control. 1… 2… 3… beginning to bring this wonderful feeling of calm back with you. 4… 5… feeling steady, grounded, and perfectly poised. 6… 7… this deep composure settling in your mind and body as a permanent resource. 8… Eyes open, feeling perfectly calm and in control. 9… 10… fully present and aware, wide awake, feeling cool, calm, and collected.”5. The Evolution Emergence (For deep identity-level work)“The person you are becoming is now fully present. Allow yourself to step into this new way of being. Every time you look in the mirror, you'll see a reflection of this confident, capable person, reinforcing this positive evolution. 1… 2… 3… gently returning, bringing this new, more resourceful self with you. 4… 5… feeling this positive change settle comfortably and permanently within you. 6… 7… aware that you are evolving into who you were always meant to be. 8… Eyes open, ready to embrace this new chapter of your life. 9… 10… fully present and aware, wide awake and beginning your new reality now.” And for those times when a countdown feels inappropriate, you can use these simple, elegant post hypnotic "sealing statements" just before you bring them back:<ul><li>“Your eyes can remain comfortably closed until this new understanding has settled completely, becoming a natural part of who you are.”</li><li> </li><li>“Just take a moment to allow these suggestions to become deeply rooted, ready to blossom into your new reality.”</li><li> </li><li>“Do not open your eyes until this idea has fully transformed into your lived experience </li><li>“Allow your eyes to remain closed until everything we have discussed has been fully assimilated and integrated as your own personal truth.” </li><li>“Your mind can take all the time it needs to rewrite its code, and only when that new programme is running perfectly will your eyes open.” Treat the final moments of your session with the respect and artistry they deserve. It is the difference between a pleasant hour and a life-changing experience. It is, quite simply, the hallmark of a master practitioner.</li></ul>If you want to know more about the sheer power of communicating with your clients unconcsious, we deliver our APHP Accredited training CPD "The Creative Use of Hypnotic Communication" regularly throughout the year. <a data-mce-href="https://hhctraining.co.uk" href="https://hhctraining.co.uk">Check out our CPD Courses here.&nbsp;</a>

The Grand Finale: Why Your Trance Emergence is More Than Just an Afterthought

<h3>Cambridge University Proved What We as Solution Focused Hypnotherapists Have Always Known </h3>Groundbreaking 2023 research validates the core principles of Solution Focused Hypnotherapy and Solution Focused Psychotherapy The Study That's Changing Everything In September 2023, researchers at Cambridge University published something extraordinary in <a data-mce-href="https://www.science.org/doi/10.1126/sciadv.adh5292" href="https://www.science.org/doi/10.1126/sciadv.adh5292">Science Advances</a>. Dr. Zulkayda Mamat and Professor Michael Anderson from Cambridge's Medical Research Council unit studied 120 people across 16 countries and discovered something that challenges 100 years of psychological thinking.<h3>What they found: </h3>The old view was that in people with anxiety, the "Pre-frontal cortex" was too weak to control the Hippocampus. But this new research found something incredible. In the study, people with high anxiety and PTSD symptoms were trained for just three days to actively suppress their fears. The results were amazing:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>They gained control over their intrusive thoughts.</li><li>Their fears became less vivid and less distressing.</li><li>Most importantly, their overall mental health improved significantly.</li></ul>This research shows that the prefrontal cortex isn't broken—it just needs to be trained. The participants didn't need to understand the deep-seated origin of their fears. They just needed to practice a new skill.Teaching people to suppress unwanted thoughts actually made them feel better, not worse.As Solution Focused Hypnotherapists and practitioners of Solution Focused Psychotherapy, we're not surprised. This research validates what we've always believed about how people can create positive change through Solution Focused Hypnotherapy (SFH).Why This Matters So Much Think about it - for generations, therapy has told people they need to "work through" their problems, dig into their trauma, and explore why they feel bad. The assumption was always: you can't heal until you fully understand and process your pain. Cambridge University just proved that's not necessarily true.This study showed that people who learned to redirect their thoughts away from distressing content - without analysing or processing those thoughts - experienced real improvements in their mental health.This is huge validation for Solution Focused Hypnotherapy and the broader Solution Focused approach to therapeutic change.<h3 id="figure-pn2gfrvbramf2bhjth"><img id="pn2gfrvbramf2bhjth" src="https://media.gettyimages.com/id/2214259316/photo/a-close-up-of-a-professional-examining-data-through-a-futuristic-digital-interface-featuring.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=LJYdqLr9FwkcLC5-oGjUhOobZT0Z6LchhNuE9T6HK8s=" alt="solution focused hypnotherapy research" title="solution focused hypnotherapy research" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Solution focused hypnotherapy is underpinned by the latest neuroscience research" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2214259316/photo/a-close-up-of-a-professional-examining-data-through-a-futuristic-digital-interface-featuring.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=LJYdqLr9FwkcLC5-oGjUhOobZT0Z6LchhNuE9T6HK8s=" data-mce-style="aspect-ratio: 16/9; object-position: center center;">Solution focused hypnotherapy is underpinned by the latest neuroscience research - How This Fits Perfectly with Core Solution Focused Principles</h3>"If It's Not Broken, Don't Fix It" This classic Solution Focused principle means we don't need to dig into problems to solve them. Cambridge's research proves this beautifully. The study participants didn't need to understand why they had unwanted thoughts or where they came from. They just needed to learn to redirect their attention elsewhere. That's exactly what we do in Solution Focused work - we focus on what's working rather than what's wrong."Do More of What Works" When Cambridge researchers found that thought suppression worked, they encouraged people to do more of it. This mirrors our approach perfectly - we identify what's already working in someone's life and help them do more of that. We don't spend time analysing problems. We spend time building on strengths and successes - a core principle that makes Solution Focused Hypnotherapy so effective."If It's Not Working, Try Something Different"For over 100 years, therapy insisted that people must process their problems to get better. Cambridge showed that sometimes it's healthier to simply not engage with distressing thoughts. This is exactly the kind of fresh thinking that Solution Focused Hypnotherapy and Solution Focused Psychotherapy have always embraced - when something isn't working, we try a different approach that focuses on possibilities rather than problems.<h3>What Makes This Research So Important is that it shows people are naturally capable.</h3> The Cambridge study treated participants as capable people who could learn new skills, not as damaged individuals who needed fixing. This matches our core belief that people have the resources they need to create positive change.It Proves Small Changes Make Big Differences The research involved just three days of training, yet it produced meaningful improvements in mental health. This supports our philosophy that you don't need massive interventions to create positive change - sometimes small shifts in approach can make a huge difference.It Focuses on Building, Not Breaking Down Instead of asking "What's wrong with your thoughts?", the Cambridge researchers asked "How can we help you redirect your thoughts more effectively?" That's solution-building, not problem-solving - exactly what we do.Why Solution Focused Hypnotherapists Were Already Ahead of the Curve The Cambridge research particularly validates the approach used in Solution Focused Hypnotherapy, where we combine the power of trance states with solution-focused principles to help clients redirect their thoughts naturally and effectively.We Trust People's Capacity for Change While traditional therapy often treats people as broken or damaged, Solution Focused Hypnotherapists have always seen clients as competent individuals with untapped potential. Cambridge's research proves that when you trust people's ability to learn and grow - as we do in Solution Focused Hypnotherapy - they often exceed expectations.We Focus on the Future, Not the Past In Solution Focused Hypnotherapy, we help people imagine what could go right while in a relaxed, receptive trance state. The Cambridge study shows that directing mental attention toward more constructive content - rather than analysing problems - leads to better outcomes. This is exactly what happens in SFH sessions.We Believe in Strengths, Not Deficits In Solution Focused Hypnotherapy and Solution Focused Psychotherapy, rather than focusing on what people struggle with, we look at what they're already doing well. The research demonstrates that building on existing capabilities (everyone can redirect their thoughts to some degree) produces better results than trying to fix perceived weaknesses - which is why SFH is so effective.When Solution Focused Hypnotherapists help people focus on possibilities rather than problems, we're not being unrealistically positive - we're being scientifically sound. Cambridge University just proved that this approach creates measurable improvements in mental health, validating what every trained Solution Focused Hypnotherapist experiences with their clients.Confidence in Our Methods We can now point to world-class research showing that the core principles of Solution Focused Hypnotherapy and Solution Focused Psychotherapy aren't just nice ideas - they're evidence-based approaches to creating positive change.Professional Credibility As the mental health world grapples with these findings, Solution Focused Hypnotherapists can confidently continue doing what we've always done: trusting in people's capacity for growth and focusing on building solutions through the powerful combination of solution-focused principles and therapeutic trance.The Bigger Picture This research represents more than just a new technique - it signals a fundamental shift in how we think about mental health and human potential. The old way asked: "What's wrong with you and how do we fix it?" The new way asks: "What's possible for you and how do we build it?"<h3>We've been asking the right question all along.</h3>Looking Forward While traditional therapy approaches scramble to understand what these&nbsp; findings mean for their methods, Solution Focused Hypnotherapists and practitioners of Solution Focused Psychotherapy can move forward with increased confidence.This research doesn't change what we do - it validates why it works so well.We've always believed that:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>People are naturally resourceful and capable</li><li>Small changes can create big differences</li><li>Focusing on solutions works better than analyzing problems</li><li>The future matters more than the past</li><li>Everyone has strengths worth building on I guess we were just proved right.</li></ul>The Bottom Line This groundbreaking research from one of the world's most respected universities validates the core wisdom of Solution Focused Hypnotherapy and Solution Focused Psychotherapy: people can create positive change when we focus on building their capabilities rather than analysing their problems.<h3>Ready to Transform Your Practice?</h3>The evidence is clear: solution focused approaches deliver powerful, measurable outcomes for clients. But if you're a solution focused therapist who sometimes feels uncertain about your techniques or questions whether you're truly maximising your therapeutic impact, you're not alone.&nbsp;At <a data-mce-href="https://hypnotherapy-supervision-cpd.uk/" href="https://hypnotherapy-supervision-cpd.uk/">HHC Training</a>, we understand that even experienced practitioners can feel they're not reaching their full potential. That's precisely why we've dedicated ourselves exclusively to developing solution focused hypnotherapists who don't just practise, they excel. Our supervision, training and workshops are designed for therapists at every stage: whether you're looking to master the fundamentals of Solution Focused Hypnotherapy or you're already practising but want to refine your skills and confidently deliver approaches that create genuine, lasting transformation.We're not just about teaching techniques. We're about advancing you as a complete therapist, ensuring you have the confidence, competence and cutting edge skills to be among the very best in your field. Your clients deserve the most effective therapeutic intervention possible. You deserve to feel completely confident in delivering it.<h3>We don't need to change our approach. We just need to help others understand why it works so well.</h3> <a data-mce-href="https://hypnotherapy-supervision-cpd.uk/" href="https://hypnotherapy-supervision-cpd.uk/">HHC Training</a> BBW Business Centre Wade House Road, Shelf HX3 7PB Tel: 01422 861989

Improving Mental Health by Training the Suppression of Unwanted Thoughts

Neuro-Linguistic Programming NLP Brain Concept

Have you ever felt stuck, repeating old patterns and believing limiting stories about yourself? Many of us have. We often communicate with ourselves and others in ways that are vague, full of assumptions, or based on past experiences that no longer serve us. This is where the powerful tools of Neuro-Linguistic Programming (NLP) come into play, especially when integrated into solution focused hypnotherapy.At its core, NLP is a methodology that explores the connection between our thoughts (neuro), language (linguistic), and behavior patterns (programming). It provides a framework for understanding how we perceive the world, and more importantly, how we can change our perceptions to create better outcomes.Understanding the NLP Communication Modalities &nbsp;In NLP, communication isn't just about the words we say. It’s about how we process and represent information through our senses. These are known as modalities:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Visual: The mental pictures, images, and visual cues we use.</li><li>Auditory: The sounds, words, and tone of voice we hear, both externally and internally.</li><li>Kinesthetic: The physical sensations, feelings, and emotions we experience. An NLP practitioner and a solution focused hypnotherapist pay close attention to these modalities. By listening to the language a person uses, they can identify their preferred way of processing information. For example, a "visual" person might say, "I see what you mean," while a "kinesthetic" person might say, "I feel like we're on the right track." By matching a client's modality, a hypnotherapist can build instant rapport and communicate more effectively, guiding the client toward their desired future state.</li></ul>The Power of the Meta-Model &nbsp;The Meta-Model is a set of precise questions that challenge the assumptions and limitations embedded in our language. It helps to clarify vague statements and move a person from a "problem-focused" narrative to a "solution-focused" one. The Meta-Model targets three key language filters:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Deletions: When a client says, "I'm unhappy," a hypnotherapist might ask, "What specifically are you unhappy about?" This recovers the missing information.</li><li>Distortions: When a client says, "My boss makes me stressed," the hypnotherapist might ask, "How does your boss make you stressed?" This helps the client take back control and realize that their response is a choice.</li><li>Generalizations: When a client says, "I always fail at everything," the hypnotherapist might ask, "Always? Have there been any exceptions?" This challenges a limiting belief by helping them find a past success, no matter how small. </li></ul>Integration in Solution-Focused Hypnotherapy &nbsp; For a solution focused hypnotherapist, these NLP tools are not just communication techniques; they are the foundation for creating change. Here's how they are integrated:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Building Rapport: By subtly matching a client's modalities and body language, the hypnotherapist quickly establishes trust and a safe space for open communication.</li><li>Uncovering Solutions: Instead of dwelling on the past, the therapist uses Meta-Model questions to help the client clarify their desired outcome. They will ask questions like, "What will you be doing differently when the problem is solved?" or "What would you like to have happen instead?"</li><li>Reframing the Narrative: Hypnotherapy uses trance states to bypass the conscious mind's limiting beliefs. By using precise language and reframing the client's story from a "problem" to a "challenge" or an "opportunity," the hypnotherapist helps the client access their own internal resources and create a new, positive narrative for their future.</li></ul>By combining the clarity of the Meta-Model with the deep relaxation of hypnosis, a solution focused hypnotherapist empowers clients to move beyond their perceived limitations, define a clear path forward, and begin creating the life they want.

How NLP and the Meta-Model are Used in Solution-Focused Hypnotherapy

<h2>The Foundation of Success: What is the KEY?</h2>Success in private practice is not accidental. It is built upon a foundation of core principles that require constant attention and effort. Before focusing on external factors like marketing, ensure your internal framework is solid.Planning: Strategically map out your business goals, target client base, and the steps needed to achieve them. A business plan is a living document, not a one time task. Organisation: Implement systems for client management, scheduling, finances, and record keeping. Efficiency here frees up your time and mental energy to focus on your clients. Knowledge: Commit to being an expert in your field. This includes not only your therapeutic modality but also the basics of business management. Focus (Client Centric): Your client's success is your success. Every business decision, from your marketing message to your office decor, should be made with the client's experience in mind. Balance (Work/Life): Burnout is the enemy of a sustainable practice. Proactively schedule downtime and set firm boundaries to protect your own wellbeing. You cannot pour from an empty cup. To Niche or Not to Niche? Finding Your FocusA critical strategic question for any practitioner is whether to specialise or be a generalist ("one size fits all").<h3>The Argument for Niching </h3><img id="974ga80n6fmcd9x05n" src="https://cdn.durable.co/blocks/14Nvwka2rgHm0EWt9XLZyJ8Q4u9f8WNPi8IlUDTkU5TGsFxSqO7H1Uxz2DlNUWhG.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl selected" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/14Nvwka2rgHm0EWt9XLZyJ8Q4u9f8WNPi8IlUDTkU5TGsFxSqO7H1Uxz2DlNUWhG.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;" style="border-color: rgb(229, 231, 235); --tw-scale-x: 1; --tw-scale-y: 1; --tw-pan-x: ; --tw-pan-y: ; --tw-pinch-zoom: ; --tw-scroll-snap-strictness: proximity; --tw-gradient-from-position: ; --tw-gradient-via-position: ; --tw-gradient-to-position: ; --tw-ordinal: ; --tw-slashed-zero: ; --tw-numeric-figure: ; --tw-numeric-spacing: ; --tw-numeric-fraction: ; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(62,172,255,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-blur: ; --tw-brightness: ; --tw-contrast: ; --tw-grayscale: ; --tw-hue-rotate: ; --tw-invert: ; --tw-saturate: ; --tw-sepia: ; --tw-drop-shadow: ; --tw-backdrop-blur: ; --tw-backdrop-brightness: ; --tw-backdrop-contrast: ; --tw-backdrop-grayscale: ; --tw-backdrop-hue-rotate: ; --tw-backdrop-invert: ; --tw-backdrop-opacity: ; --tw-backdrop-saturate: ; --tw-backdrop-sepia: ; --tw-transform: translateX(0) translateY(0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY(1); --tw-border-opacity: 1; --tw-filter: ; --tw-backdrop-filter: ; --tw-bg-opacity: 1; background-color: rgb(243, 244, 246); width: 640px; margin: 0px; padding-top: 0px; padding-bottom: 0px; caret-color: rgba(0, 0, 0, 0); aspect-ratio: 16 / 9; object-position: center center;" data-mce-selected="1">Expertise &amp; Credibility: Focusing on a specific area (e.g., anxiety, sleep management, smoking cessation, phobias) allows you to become a recognised expert. Passion &amp; Alignment: Choosing a niche that resonates with your personal experience or passion enhances your authenticity and drive. Targeted Marketing: It is far easier and more cost effective to market your services to a specific group of people with a specific problem. The Generalist Approach: This can be a valid starting point to gain broad experience before specialising. The risk, however, is a diluted marketing message that fails to connect deeply with any particular client group. Action Point: Consider what problems you are most passionate about solving and for whom. Your niche lies at the intersection of your skills, your passion, and a viable market need.<h3>Smart Marketing &amp; Strategic Investment</h3><figure id="figure-oolad097rmcd9yk7s"><img id="oolad097rmcd9yk7s" src="https://cdn.durable.co/blocks/1129A0lra8zc5Gmh8wWUf1VQdiLkpX7XmOKgeMGtbvpb6hvSKMiKOR8Lw9cdhgl5.jpg" alt="Strategic hypnotherapy marketing a hypnotherapist wasting money" title="Strategic hypnotherapy marketing a hypnotherapist wasting money" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1129A0lra8zc5Gmh8wWUf1VQdiLkpX7XmOKgeMGtbvpb6hvSKMiKOR8Lw9cdhgl5.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Your marketing budget is a valuable resource. Invest it wisely, avoiding common "money burners" that promise the world but deliver little.Budgeting: A sensible starting point is to allocate 8-10% of your revenue towards marketing and advertising. Platforms to Approach with Caution: Lead Generation Sites (e.g., Bark): These can be expensive and often result in a race to the bottom on price with low quality leads. Google AdWords: Can be effective but requires significant skill and budget to manage properly, otherwise it can quickly burn through cash. Unqualified "Business Coaches": Be wary of coaches who are often failed therapists themselves, repackaging generic advice at a high price. Effective Channels: Facebook/Instagram Ads: These generally do not work for broad, generic therapy services. They can be highly effective, however, if you are targeting an ultra specific niche with a tailored message. Local &amp; Community Marketing: Often your best return on investment comes from building a real world presence.<h3>Building Your Local Profile &amp; Network</h3>Your greatest marketing asset is you. Leverage your personality and expertise to build trust and visibility within your community.Public Speaking: Offer free talks and presentations to community groups. This positions you as an expert and builds trust. Potential Venues: WI (Women's Institute), local charities, corporate wellness programmes, doctors' surgeries, business networking groups, schools, and special interest clubs. Your Goal: Do not "sell," but educate. Tell them about what you do, how hypnotherapy works, and the problems it can solve. End with a clear call to action. Note: If you plan to do group work, check that your insurance provides adequate cover (this may add ~10% to your premium). Business Networking: Join local business groups. Beware of expensive, high pressure groups such as BNI; you may find smaller, more informal groups with like minded people more enjoyable and beneficial. Find the Right Fit: Do not force it. Visit a few groups to find one with a culture that resonates with you. The goal is to build genuine relationships. Be Prepared to Talk: Understand that you will be expected to pitch or talk about your business regularly. This is a core part of most networking formats. Benefits: This is excellent for referrals, peer support from like minded business owners, and staying connected to your local community.<h3>Creating a Powerful Brand &amp; Online Presence</h3><figure id="figure-chcbixw7epmcd9z7sp"><img id="chcbixw7epmcd9z7sp" src="https://cdn.durable.co/blocks/31VZz8XKQVTA5oVMDwuZTNUZ9n2Q9V4cdYNfhAKjQVAVh81wyCNzdVqE4564BwYy.jpg" alt="build your hypnotherapy presence with HHC " title="build your hypnotherapy presence with HHC " class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31VZz8XKQVTA5oVMDwuZTNUZ9n2Q9V4cdYNfhAKjQVAVh81wyCNzdVqE4564BwYy.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Your brand is your professional identity. It must be consistent, professional, and easily discoverable.Google Business Profile is Non-Negotiable: Before anything else, you must have a Google Business Profile. It is worth setting this up now, even if your business is not fully up and running yet. Securing your presence on Google is the priority. Update it regularly with posts and, crucially, photos. Use images taken on your smartphone, as these are "geo tagged" with location data, which tells Google exactly where you are and significantly helps with your ranking on Google Maps. Google likes to see pictures of the outside and inside of your building as this builds trust and authenticity for the client searching. The more images the better, but do not use stock photos; you will be penalised for it. You can fully optimise the rest of the profile later. (Note: A full instruction on setting up your Google business profile can be accessed on HHC's blog page. High Quality Website: A simple, one page, professionally designed website is often a satisfactory requirement. The internet is full of generic information on how hypnotherapy helps; a potential client looking for a local, face to face therapist wants to see a professional business and a friendly face. Crucially, they need an easy contact route. Offering the option to send a text or WhatsApp message is preferable for a lot of clients and can lower the barrier to that first contact. Your site also needs to link both internally and externally to other relevant pages or blogs to build authority. Check with your web designer that this is being done, and also that your pages are correctly "tagged" for SEO. Mastering Social Media with Consistency: Do what you are comfortable with. The key to social media is consistency. If you can only manage one good Facebook post a week, that is fine. It is far better than posting five times a week for a month and then nothing for the next; that inconsistency will drop your position in the algorithm. Social Media Feeds Google: Google is constantly looking for relevance, authority, and keywords. Having a professional business page, or even just a link from your personal profile to your website, signals to Google that you are a legitimate and active entity. You are missing a trick if you ignore it. Strategic "Breadcrumbing": Be smart with your time. Follow local businesses that your potential clients might also follow (e.g., cafes, yoga studios, gift shops). When you comment on their posts, ensure your posting name or "social handle" clearly describes what you do (e.g., "Halifax Hypnotherapist" or "Anxiety &amp; Phobia Specialist"). Some of these businesses have tens of thousands of local followers; one thoughtful comment that takes seconds to write can be like dropping hundreds of business cards into the right hands. Be Patient - It is Product Placement: Social media is a long game. The goal is not to "sell, sell, sell," but to gently remind people "Here I am, and here is what I do." It is about building familiarity and trust. Remember, all advertising is hypnosis, and as a therapist, you are already an expert at that. Use your skills! Brand Consistency: Your name, logo, and colour scheme should be the same across all materials to build recognition and trust. This includes: Website &amp; Email Signature Business Cards &amp; Letterheads Social Media Profiles (Facebook, Instagram, LinkedIn) Adverts &amp; Flyers Enhance Local Profile: Increase visibility through community engagement. Donate a session as a prize for a local charity raffle or sponsor a small local event (e.g., a business award, a community show). This creates positive brand association.<h3> Leveraging Client Success</h3>Positive results are your most powerful marketing tool. Systematise how you collect and share them, with client protection as your absolute priority.Develop a Client Feedback System with Extreme Caution: The Public Review Dilemma: Do not focus on getting Google reviews. These are public and can directly identify your client. You must explain the risks to them. A public review is like a tattoo; it is stuck with them for life. Future Consequences: Circumstances change. A review detailing their anxiety work could cause serious issues down the line with a new job, a new relationship, or even a finance application, mortgage, or travel insurance policy if they have not declared it. A public testimonial can come home to roost. Prioritise Anonymity: Use platforms that allow for totally anonymous reviews. Yell, Trustpilot (which has a free option), and Trustist (subscription based) are excellent alternatives. The Google Algorithm Secret: Just because these reviews are not on your Google profile, they still matter. Due to Google's star algorithm, reviews from these trusted third party sites feed into your overall score and can boost your ranking in the map section. This is why you sometimes see businesses with only a few Google reviews ranking above others with twenty or more.<h3> Cultivate Healthcare Professional Relationships</h3>Network with healthcare professionals in your community. Hypnotherapy is increasingly recognised as a valuable adjunct to conventional medical treatments. To do this effectively, becoming CNHC registered is a significant advantage. The CNHC Advantage: The Complementary and Natural Healthcare Council (CNHC) is the UK's independent regulator for complementary therapies, holding a register accredited by the Professional Standards Authority (PSA). This is the same body that oversees statutory healthcare regulators. Unlocking GP Referrals: Crucially, guidance from the General Medical Council (GMC) allows doctors to refer patients to practitioners on PSA accredited registers. CNHC registration provides immediate credibility and demonstrates that you meet national standards of practice, are fully insured, and adhere to a strict code of ethics. It is the quality mark that medical professionals look for.<h3>Amplify Your Successes</h3><figure id="figure-1sffmz8gyzmcd9zxwj"><img id="1sffmz8gyzmcd9zxwj" src="https://cdn.durable.co/blocks/17QwZV9NsUjZPqpwpe9KTFIGnyMDaZGlsVjuao4cCTkMpAKWH0QuEeDdGRKlKB6v.jpg" alt="Amplify hypnotherapy success with HHC" title="Amplify hypnotherapy success with HHC" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17QwZV9NsUjZPqpwpe9KTFIGnyMDaZGlsVjuao4cCTkMpAKWH0QuEeDdGRKlKB6v.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Do not be afraid to project confidence ("Fake it till you make it" is about professional self belief). When you have a noteworthy client success (with permission), learn how to write a simple press release and distribute it to local media outlets, including newspapers, radio stations, and television.<h3> Continuous Professional Development (CPD)</h3><figure id="figure-huz7aej1kmcda0lnx"><img id="huz7aej1kmcda0lnx" src="https://cdn.durable.co/blocks/1YKqS3aFdtKTVvufTLOeuO1O51kC77zpX0HSp7geinmOXcC2RqU2XOlhS4w6Xam2.jpg" alt="keep learning in hypnotherapy with HHC" title="keep learning in hypnotherapy with HHC" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Never stop learning " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1YKqS3aFdtKTVvufTLOeuO1O51kC77zpX0HSp7geinmOXcC2RqU2XOlhS4w6Xam2.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Never stop learning</figcaption></figure>The best practitioners are lifelong learners. Your growth directly impacts your clients' results and your business's success.Never Stop Learning: Regularly invest in further training, read relevant books, and stay current with developments in your field. Stay Within Your Modality: Ensure your CPD is relevant and deepens your expertise within your core therapeutic modality. This strengthens your practice far more than collecting a patchwork of unrelated qualifications which often leaves you feeling overwhelmed, under confident and confused. Rest assured as a clinical hypnotherapist that operates through a solution focused lens, all CPD and training delivered by HHC will be suitable for the solution focused hypnotherapist.If you would like to know how HHC Training and Supervision can help you build and grow a successful hypnotherapy practice, and more help you develop into a thriving solution focused hypnotherapist, then feel free to reach out. <a data-mce-href="http://www.hypnotherapy-supervision-cpd.uk" href="http://www.hypnotherapy-supervision-cpd.uk">HHC Ltd (Halifax Hypnotherapy Clinic)</a> BBW Business Centre, Wade House Road, Shelf, Halifax. HX3 7PB - Telephone 01422 861989.

Building a Successful Hypnotherapy Practice: Key Strategies for First Year Set up and Growth

Google's headquarters in Silicon Valley in Mountain View, California.

Why You Need This: A Google Business Profile is the most powerful free tool for attracting local clients. When someone in your area searches "hypnotherapist near me" or "help to stop smoking," a complete profile will put your practice on Google Maps and in the search results. It builds trust, shows your professionalism, and makes it easy for potential clients to contact you.This guide will walk you through every step, from creation to getting verified and optimising your profile to attract your ideal clients. Phase 1: Creating Your Business Profile This is the initial setup. To begin, you will need a Google account. This is free and gives you access to Gmail, Google Drive, and your Google Business Profile.Step 0: If You Don't Have a Google Account If you don't already have a Google account (like a @gmail.com address), you'll need to create one first.Go to the Google Account creation page: <a data-mce-href="https://accounts.google.com/signup" href="https://accounts.google.com/signup">https://accounts.google.com/signup</a> Fill in your first name, last name, and desired username (this will be your new Gmail address). You can also choose to use an existing professional email address by selecting the "Use my current email address instead" option. Create and confirm a secure password. Follow the on-screen prompts to add a recovery phone number and email address. This is important for keeping your account secure. Once your account is created, you can proceed with the steps below. Step 1: Go to the Google Business Profile Website Open your web browser and go to: <a data-mce-href="https://www.google.com/intl/en_uk/business/" href="https://www.google.com/intl/en_uk/business/">https://www.google.com/intl/en_uk/business/</a> Click the "Manage now" button. You will be asked to sign in with your Google account (the one you just created or your existing one). Step 2: Find or Create Your Business Start typing your business name.Tip: Use your official business name, for example, "Jane Smith Hypnotherapy" or "Halifax Wellness Hypnosis." Avoid adding extra keywords like "Best Halifax Hypnotherapist" as this can get your profile suspended. If your business name appears in the dropdown list, select it. If not, click "Create a business with this name". Step 3: Choose Your Business Category This is one of the most important steps for being found. Your primary category should be "Hypnotherapy service". Start typing it and select it from the list. You can add more secondary categories later (like "Wellness centre," "Life coach," or "Therapist"), but get the main one right first. Step 4: Add Your Location (Very Important!) Google will ask: "Do you want to add a location customers can visit, like a store or office?"You have two main options here. Choose the one that applies to you: Option A: You have a dedicated clinic/office where clients visit you. Select "Yes". Enter the full, accurate address of your clinic. This will place a pin on Google Maps at your location. Option B: You work from home and don't want your home address public, OR you travel to clients. Select "No". This creates a "Service Area Business." Your profile won't show a street address, protecting your privacy. Step 5: Define Your Service Area If you chose "No" in the last step, Google will ask where you serve your customers. Enter the towns, cities, or postcodes you serve. Be realistic. For example, "Halifax," "Huddersfield," "Calderdale." This tells Google which local searches you are relevant for, even without a public address. Step 6: Add Your Contact Details Enter the phone number you want clients to use. Enter your professional website address.Tip: Having a website is crucial for building trust. If you don't have one, you can select "I don't have a website." Click "Next". &nbsp; Phase 2: Verifying Your Business Verification is how you prove to Google that your business is legitimate. You cannot be visible on Google Maps until you are verified. Google will present one or more verification options.The most common method today is Video Verification.What you will need: A smartphone or tablet. What you need to show in the video: The process is designed to prove you are who you say you are and operate where you say you do. The video should be one continuous recording. Proof of Location: If you have an office, show the street sign and the outside of your building, then unlock the door to go inside. If you are a service-area business working from home, show the outside of your home or your workspace. Proof of Business: Show your therapy room, your chair, any professional certificates on the wall, business cards, or any equipment you use. If you work from home, show your dedicated workspace/desk with a computer showing your business website or your booking software. Proof of Management: Show that you have access to the premises (e.g., unlocking the door with a key). Other possible verification methods: Postcard by Mail: Google sends a postcard with a verification code to your registered business address (this only works if you chose "Yes" in Step 4). It can take up to 14 days to arrive. Phone Call or Text: A code is sent to your business phone number. Email: A code is sent to your business email address (e.g., jane@janesmithhypnotherapy.co.uk). Follow the on-screen instructions carefully. Once your verification is submitted, it can take a few days for Google to review it. You can continue filling out your profile while you wait. Phase 3: Filling in All The Sections (Optimisation) An empty profile doesn't attract clients. A complete profile does. Go to your Business Profile Manager dashboard and fill out every single section.1. Add Your Services This is essential. Don't just list "Hypnotherapy." Create custom services for everything you offer. Examples: "Stop Smoking Session," "Anxiety and Stress Management," "Weight Loss Hypnosis," "Phobia Treatment," "Confidence Coaching,"&nbsp; For each service, you can add a price and a detailed description. Explain the benefits and what the client can expect. 2. Add Your Business Hours Be accurate. Show the hours you are available for appointments. Remember to update these for holidays. 3. Add Business Description You have 750 characters. Use them wisely. First sentence: State clearly what you do and who you help (e.g., "A fully qualified clinical hypnotherapist in Halifax helping clients overcome anxiety, stop smoking, and achieve their personal goals."). Talk about: Your approach (e.g., "Using a combination of modern hypnotherapy and NLP..."), your qualifications, and what makes you different. End with a call to action like "Visit my website to book a free initial consultation." 4. Add Photos and Videos Photos build trust more than anything else. Aim for high-quality, professional images. Logo: Your business logo. Cover Photo: A welcoming, high-quality photo of your therapy room or a professional branding image. Your Headshot: A professional, friendly photo of you. People buy from people. Your Office: Show pictures of your therapy room from different angles. It should look safe, clean, and calming. Show the entrance if you have a clinic. No clients: Never use photos of actual clients without explicit written consent. 5. Add Attributes These are like tags that help clients find you. Go to Info &gt; Add Attributes. Crucial attributes for a hypnotherapist:From the business: "Women-led" (if applicable). Appointments: "Appointment required" is a must-have. Offerings: "Online appointments" is essential if you offer them. Accessibility: If your clinic is accessible, add attributes like "Wheelchair-accessible entrance." 6. Answer Questions (Q&amp;A) The public can ask questions on your profile, but you can add your own first! Think of the most common questions you get and add them with clear answers. Examples:Q: "What can hypnotherapy help with?" A: "Hypnotherapy is a powerful tool for... (list common issues)." Q: "Is hypnotherapy safe?" A: "Yes, it is a completely natural and safe state of deep relaxation..." Q: "How do I book an appointment?" A: "You can book easily via the booking link on our profile or by visiting our website at..." 7. Set up a Booking Link If you use an online booking system (like Calendly, Acuity, or another), add the direct link. This makes it incredibly easy for clients to book a session right from your profile. &nbsp; Phase 4: Ongoing Management to Stay on Top Your profile is not a "set it and forget it" tool. Keep it active to stay visible.Encourage Reviews: After a successful course of therapy, politely ask your clients if they would be willing to leave a review on your Google profile. Good reviews are the single biggest factor in convincing new clients to choose you. Respond to ALL Reviews: Thank people for positive reviews. For negative reviews (they can happen), respond politely and professionally. Offer to resolve the issue offline. This shows you care. Use Google Posts: Create "Posts" (like mini blog posts) at least once a week.Ideas: Talk about a specific issue you help with (e.g., "5 myths about quitting smoking"), introduce a special offer, share a link to a blog post on your website, or share an anonymised success story. Keep Information Updated: If you change your hours, phone number, or services, update your profile immediately. An inaccurate profile looks unprofessional.

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